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Negroni is a classic cocktail that has experienced a revival in recent years It was first created in 1919 by Italian Count Camillo Negroni in Florence and has since become a cult drink.

The history of the Negroni is closely linked to the name of its inventor, Count Camillo Negroni. Camillo Negroni was an Italian nobleman who lived in the United States and England in the early 20th century and developed a taste for gin. When he returned to his hometown of Florence, he was disappointed with the weak flavor of the Americano, a popular cocktail made with red bitters, red vermouth, and soda. To enhance the flavor of the Americano, Negroni asked bartender Fosco Scarselli to serve him gin instead of soda. This change resulted in a new cocktail that soon became known as the Negroni.

The Negroni quickly gained popularity throughout Italy and became the aperitif of choice in many bars. It also makes an excellent digestif and cocktail for any occasion. In the 1920s, the Negroni reached the United States and became a favorite among the wealthy elite. The Negroni remains a popular cocktail to this day and is served and celebrated by bartenders all over the world.

Gin forms the base of the Negroni, giving the cocktail its alcohol content and distinctive juniper note.

Gin is a distilled spirit made from grains or molasses, flavored with various botanicals. The exact botanical mix differs from gin to gin and gives each gin its individual aroma. Some of the most common botanicals are juniper, coriander, citrus fruits, cardamom, and angelica root.

The history of gin is closely tied to the history of medicine, as Italian monks in the 12th century learned the art of distilling spirits and began using alcohol as a base for medicine. These medicines were often based on the healing properties of juniper berries, which shows the practice of flavoring alcohol with juniper berries.

However, the gin we know today was invented in the 15th century by Dr. Franciscus Sylvius de la Boe. He combined alcohol with juniper berries to treat kidney problems and tropical fever suffered by Dutch settlers in Dutch East India. He called his invention “Genievre”, the French word for “juniper”. The drink soon became popular as a beverage and the name was shortened to “Genever” or “Jenever”. The British troops fighting in Holland in the 17th century brought “Genever” back to England and simply called the drink “gin”.

In the 18th century, taxes were levied on all spirit imports, leading to an increase in gin production in backyards and an increase in consumption. This eventually led to the passage of eight laws, known as the “Gin Acts”, between 1729 and 1751. The breakthrough was the law that forbade distilleries to produce less than 1800 liters of pure alcohol. This led to the creation of well-known brands such as Gordon’s, Plymouth, Beefeater, and Tanqueray.

The Gin and Tonic, one of the most famous gin-based drinks, was born when malaria became a problem due to the expansion of the Empire into India. The medicine tonic, taken to prevent the disease, was incredibly bitter due to the active ingredient quinine. To make it more palatable, gin and often a lemon were added.

It was not until 2008 that the minimum production of 1,800 liters required by the Gin Act of 1751 was abolished. This led to a shift in taste boundaries and the emergence of new gins on the market.
Our Negroni No.1 contains a Luxardo gin that has been produced since 1833. This gin brings notes of cardamom, bitter orange, cinnamon, angelica, licorice, and of course juniper, which blend perfectly into the Negroni.

An essential part of the flavor of our Negroni is the red vermouth from the family-owned company, Gulio COCCHI.

Vermouth is an aromatic plant that has been valued for its medicinal properties for centuries. The plant is also known as absinthium and is used in the production of vermouth wine, vermouth liqueur, and other alcoholic beverages.
Vermouth is a perennial plant that originates from the Mediterranean region. It has been known since ancient times and was used by the Romans and Greeks for medicinal purposes. Vermouth was also cultivated in Europe during the Middle Ages and was included in many herbal medicine books.

In the 19th century, vermouth became the main ingredient in absinthe, a strong, green liqueur that was very popular in Europe and North America. Due to the high concentration of thujone, a psychoactive substance in vermouth, absinthe was banned in many countries. However, today, vermouth liqueur is making a comeback and is produced in various variations by many renowned manufacturers.

Vermouth wine and vermouth liqueur are made from a mixture of vermouth, other herbs and spices, as well as alcohol and sugar. The production process begins with the infusion of vermouth and other herbs in alcohol. The mixture is then filtered and sweetened with sugar.
The production of vermouth requires a lot of patience and expertise. The type of herbs and spices used in the mixture, as well as the degree of infusion, have a significant influence on the taste and aroma of the finished product. Vermouth producers often use secret blends to ensure the unique flavor of their product.

Vermouth is often served as an aperitif and can also be used as an ingredient in cocktails. Most vermouth liqueurs have a bitter taste, which is balanced by the addition of sugar and other flavors. Vermouth is also an essential ingredient in Martini, a popular cocktail made with vermouth and gin.

Besides its use in alcoholic beverages, wormwood also has medicinal properties. It is often used as a digestive aid and to treat stomach ailments. Wormwood also has antioxidant and anti-inflammatory properties and is used in naturopathy for the treatment of various diseases.
We also source our bitters from Luxardo. The red bitter is one of their most famous products, also known as “Luxardo Bitter”.

Luxardo bitters is made from a secret blend of more than 19 herbs, spices and fruits. The mixture is soaked in alcohol and then filtered to obtain a concentrated aroma and bitter taste. The finished bitter is then diluted with sugar and water to lower the alcohol content and balance the taste.

Luxardo Bitter has a bitter but at the same time sweet taste with a slight fruitiness. It is often served as an aperitif and can also be used in cocktails such as the Negroni and the Spritz. Due to its unique taste and aroma, Luxardo Bitter is extremely popular among bartenders and cocktail lovers around the world.

To prepare a Negroni, all the ingredients are mixed in a mixing glass with ice and then strained into a glass filled with ice. Usually an orange peel garnish is added to give the cocktail an extra flavor.

Although the Negroni appears to be a simple cocktail in itself, the individual components must be brought into perfect harmony to achieve a perfect taste experience. Furthermore, there are numerous variants and variations. Some bars serve the Negroni with a lemon peel instead of an orange slice, while others substitute bourbon or rye whiskey for the gin to create a boulevardier.